GTM Strategy & Revenue Operations

Enterprise GTM infrastructure.
Built by someone who's done it at scale.

25 years at Oracle building the territory, quota, incentive, and planning systems that powered growth from $50B to $67B. Now helping companies architect GTM operations that scale with discipline and speed.

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$67B
Annual Revenue Supported
10,000+
Sellers Under Planning
160
Person Global Org Built & Led
$41M
Cost Savings Delivered
What I Do

Five practice areas, each grounded in enterprise execution.

01
GTM Strategy & Operating Model
Global coverage design, operating model architecture, and annual planning cycle governance across LOBs, regions, and segments.
02
Revenue Operations & Annual Planning
Territory assignments, quota architecture, capacity modeling, Finance integration, and sales policy governance.
03
Incentive Compensation & Sales Performance
Enterprise comp governance, plan design, SPIF rationalization, and dispute resolution frameworks.
04
AI-Powered GTM Transformation
Practitioner-led AI deployment across territory intelligence, predictive capacity, embedded sales plays, and planning automation. Designed Oracle's Sales Planning Application reaching 20,000+ weekly active users.
05
Operational Efficiency & Cost Rationalization
Cost-to-serve diagnostics, headcount rationalization, vendor restructuring, and territory consolidation modeling.
"Operations should be invisible when it works — and indispensable when it matters."
Dave Wetherill
Ready to architect your GTM for scale?
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